6 strategies that will draw new customers to your

small & medium sized business

1. Let your customer know WHO you are.

Create a strong Logo & Brand foundation and apply it through the following methods of advertising.
Remember a strong Brand is the key!

2. Show your customer WHERE you are.

Effectively use Outdoor Advertising and Direction to bring the customer to you. Use storefront signage,
window graphics, site signs, directional signs, banners and displays. Make sure that your Brand is
used consistently through these methods. Because people won't buy your product if they can't find you.

3. BE PRESENT in your community.

Use Vehicle Advertising 3M vehicle wraps, fleet graphics, trailers graphics, product & equipment decals
will make your business stand out. You can remind everyone in your community that you are there
to serve them every day using vehicle advertising 24 hrs a day, 7 days a week.

4. Be sure the cutomer remembers WHAT you do.

Use Print media to give customers something creative to remember what you do and where to reach
you - brochures, business cards, stationery, mailers, postcards, folders.
Keep in touch with those customers!

5. Be EASY TO FIND online.

Having an up-to-date website in the age of "instant gratification" will give your customers a
convenient way to find, check out your business and contact you quickly.

6. WEAR your brand everywhere you go.

Corporate apparel, uniforms, clothing & accessories displaying your logo will reinforce the fact
that you are a well organized trustworthy organization. Look professional on the job and give
customers branded apparel so they can advertise for you!